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Sep 19th 2017
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Home Technology News Mobile news on the rise!

Mobile news on the rise!

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20 million mobile internet users have cut their newspapers and TV consumption by 50 per cent.

 

Mumbai. In a recently concluded mobile internet behavior and usage study in India conducted by ViziSense, an online audience and ad measurement platform, 20 million of the estimated 48 million mobile internet users have shifted 50 per cent of their newspaper and TV time to their mobile screens

Of all mobile internet users in India, 87 per cent are online on mobile every day. Almost half of these users go online through their cellphones every 2-3 hours and the duration of these visits is more than an hour. Almost 60 per cent of these users have been on this medium for over an year already.

Also almost 80 per cent of the users have performed some form of financial transaction through their mobile phone – payment of utility bills, purchase of products and services, etc.

The survey also revealed that 14 per cent of these users already possessed a tablet while another 60 per cent of the users plan to buy a tablet soon.

 

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