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Nov 30th 2021
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Home Lifestyle Wellness A tobacco quit line for 275 millions Indians

A tobacco quit line for 275 millions Indians

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A free of charge service comes up in India for tobacco users, and their families and friends.


Indore. On the occasion of World No Tobacco Day, Nicorette, a company into tobacco cessation products, announced the launch of a National Tobacco Cessation Quit Line -1800 227787. The toll-free number can be reached daily from 9am to 9pm, May 31 onwards. The quit line will provide free support and guidance to tobacco users to overcome their addiction. It is designed to help tobacco users by answering their queries, formulating a personalised quit plan depending on their tobacco consumption pattern (cigarettes, beedis and other forms of chewing tobacco) and supporting them through the entire 12 week journey of quitting tobacco through a combination of phone calls, SMSs, emails and hand deliveries.

Callers will receive tobacco cessation counseling in English, Hindi, Marathi, Gujarati and Bengali. This free of charge service can also be used by healthcare practitioners seeking to provide tobacco cessation therapy for their patients. To support the telephone counselling, callers wanting on-ground support will be referred to a local Tobacco Intervention Initiative (TII) center of the Indian Dental Association (IDA). At each center, dentists trained in tobacco cessation will help tobacco users give up their addiction and improve their health. Currently there are 500 TII centers across India.

Studies show that proactive telephone counseling is an effective intervention for tobacco cessation and achieves 56 per cent increase in quit rates as compared to self-help, since a large number of tobacco users want to quit but do not know how to do it effectively. WHO recommends quit lines as an essential part of any tobacco-control-effort since they are easily accessible, cost-effective andproven tools to increase the quit success rate.

According to Gautam Suri, General Marketing Manager, Consumer Division, Johnson & Johnson Ltd, "The national quit line will help improve access for all patients to evidence based tobacco treatment. This quit line, being the first of its kind in the country, is especially significant because of the high incidence of smoking and tobacco related deaths in India. This facility will be easily accessible to the 275 million tobacco users in the country and will provide support to everyone in need of a tobacco cessation expert."


(Source: India PRwire)


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