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Nov 30th 2021
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Home Technology News Nokia to launch world’s first mobile reality game show

Nokia to launch world’s first mobile reality game show

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Nokia in partnership with RockeTalk and Maxus India is to launch a unique audio game show.


New Delhi. Nokia has partnered RockeTalk, India’s largest mobile social networking application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show.

The show offers near life-like Antakshari experience where people can sing, answer musical questions from all over the country, simultaneously. The mobile users would be playing for daily prizes, for a chance to to play and perform in the Gala round to an audience of more than 8.6 million users.

Elaborating on this initiative, Viral Oza, Director- Marketing, Nokia India said, “Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smart phones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favourite game.”

RockeTalk, which has designed, and hosts the show, is a mobile social network where primary user interactions happen using voice and video. RockeTalk is already replete with LIVE social features like groups, communities, talent shows, where users can share content, chat and perform LIVE using mobile Internet connection. With over 16 million registered users and more than 1,50,000 active communities, there’s an interest group for everyone.

“RockeTalk differentiates itself by creating customized engagement solutions, branded social programming and multimedia activities. The Nokia Mobile Antakshari is just one such example - albeit something we believe will be a trendsetter. We are proving that for brands, now is the time to measure social engagement with new matrices." says Sameer Agarwal, Chief Marketing Officer, RockeTalk.

The application is supported on most phones that are GPRS enabled – both Nokia feature phones and Nokia smart phones included.

Sharing the excitement Mr. Unny Radhakrishnan, National Director – Digital, Maxus India says “At a time when digital marketing is growing more aggressive on ‘social’ presence of brands, this signals an interesting shift towards ‘social media engagement’, where Maxus India, Nokia and RockeTalk are breaking new grounds with Nokia Mobile Antakshari.”

To download FREE, Sms RTALK to 56070 and register. This works on all Nokia phones.


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