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Nov 30th 2021
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Home Lifestyle Miscellaneous acknowledges destitute mothers acknowledges destitute mothers

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Veteran actress Sharmila Tagore giving away the giftsOnline classified site ropes in Sharmila Tagore to honour needy mothers.


New Delhi. Using the concept of Mother’s Day to reach out to a new and otherwise neglected section of society, “Every Mother Counts”, a social initiative by, successfully recognised underprivileged mothers across the country. Celebrating the bond of mother-child, the campaign reached out to over 50 shelter homes for women and children and 30 to 40 odd slum areas across Delhi, Mumbai, Bangalore and Kolkata. The activity encouraged OLX patrons to give away their personal items and belongings to destitute kids for gifting to their mothers thus enabling both to celebrate the joy of Mother’s Day for the first time.

In order to make this Mother’s Day occasion special, reached out to a shelter home for the underprivileged by 'Indian Global Social Service Society' next to Bangla Saheb Gurudwara along with veteran actor Sharmila Tagore much to the surprise of its inhabitants. received tremendous traction on “Every Mother Counts” with over 600 donors and 3000 plus items from four cities, exceeding all expectations. While Delhi recorded 382 donors with 1500 items collected, Mumbai collected 250 items with 80 donors. 100 donors from Bangalore collected 815 items while Kolkata recorded 25 donors with 120 collected items. Donated items included big and unique gifts like television sets, water beds, new blankets, wheel chairs, artificial jewellery besides household goods, clothes, shoes, electronics etc.


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