Exide Life Insurance celebrates children’s day in a special way

Monday, 17 November 2014 08:02 administrator

Children displaying their hand written letter to their parentInsurance company encourages children to send ‘letter to parent’ on the occasion.


Bangalore. On the occasion of Children’s Day, Exide Life Insurance rolled out a unique consumer connect initiative called ‘Letter to Parent’. Over 20,000 children across India are encouraged to write a letter to their parent thanking them and also sharing their dreams & aspirations with them.

Exide Life Insurance rolled out the awareness campaign with an aim to help children develop proficiency in writing. With the advent of digital age, writing letter to loved ones has lost its importance in day-to-day life. This exercise is suppose to help parents understand the dreams, hopes and aspirations their children have for their long and happy life.

‘Letter to Parent’ initiative would see representatives from Exide Life Insurance engage with over 20,000 children from schools between the age group of 5years - 10years in 80 cities across India. Children will use Inland letters to write the letters and thereafter posting it to their parents. The letters are intended to create lasting memory for parents and as a memorabilia which they could treasure for life.

Beginning Children’s day on 14th of November, the program will continue till the 25th of November 2014. Every participating child will be given certificates from Exide Life Insurance and kits with educative and stationery supplies.