Household share rises in India's PC market

Tuesday, 04 September 2012 18:30 administrator

Household and socio economic segments “C” emerge as new engines of Growth for PCs.


New Delhi. MAIT, the apex body representing India’s IT hardware, training and R&D services sectors, has announced the findings of its Industry Performance Review for the financial year 2011-12. The total desktop sales between April 2011 and March 2012 were 6.7 million units, a growth of 11 per cent over the last year. Notebooks recorded a consumption of 3.7 million units, growing 26 per cent.

Commenting on the industry performance, Dr. Alok Bhardwaj, President, MAIT, said: “The year has been plagued by many problems like Hard Disk shortage and inflation accompanied with rupee devaluation. The market has actually performed quite well considering the above circumstances and the growth seems to be at a consolidation stage for PC market. The bright point in the last year PC market saw the surge in PC penetration in the SEC “C” Households, with impressive growth of 45%. The trend of households emerging as major drivers of the industry continues. It accounted for 55% of PC market.”

MAIT Executive Director, Mr Sabyasachi Patra said: “We strongly urge the Government to provide cheaper loans to the common man so that PC and internet penetration can be further increased and reduce the digital divide”.

The annual MAIT Industry Performance Review – ITOPs, conducted by market research firm IMRB International is a survey of the IT hardware sector’s efforts to manage the business environment, gauge the market potential and consumer trends. The study involved face-to-face interviews with over 28,000 respondents selected randomly across 35 cities in India.