Mobile phones to facilitate utility services

Thursday, 28 March 2013 11:11 administrator

Mobile usageMobile utility services have impressive potential in South Asia, finds Frost & Sullivan.


Mumbai. Rapid proliferation of mobile communication services has positioned itself as the ideal platform to provide people from all walks of life the access to utility services such as banking, healthcare and education. According to Frost & Sullivan, mobile utility service is still a fledgling market in the region but has impressive potential. Mobile data services explosion, innovative business models, as well as increasing smartphone and tablet PC penetration will give a leg up to the adoption of utility mobile applications across South Asia.

New analysis from Frost & Sullivan finds that the market earned revenues of $0.28 billion in 2011. This is estimated to reach $4.88 billion in 2018 at a compound annual growth rate (CAGR) of 50.3 per cent. Mobile commerce is expected to experience the highest adoption rates and grow at a CAGR of 55.9 per cent, followed by the mobile healthcare and education services.

Going forward, operators in South Asia must focus on both the feature phone and the smartphone owners. This will enable them to offer utility services on advanced as well as traditional channels such as SMS for maximum reach.