BYOD to drive the mobility market In India

Monday, 15 July 2013 12:43 administrator

Tablet in use at officeFrost & Sullivan sees a major convergence of professional and personal lives in the country.


Mumbai. In India, the enterprise mobile email market dominates the current landscape of enterprise mobility as it is considered the first step towards mobility and many enterprises start their mobility journey with mobile email. But in the future, growth can be witnessed in the Core Business Applications (CBA) and Machine to Machine (M2M) market, which are experiencing significant traction. Frost & Sullivan anticipates that the mobile email market will grow at a CAGR of 15 per cent by 2018. The CBA market is expected to grow at a CAGR of 34 per cent and M2M services at 35 per cent by 2018, which illustrates the momentum behind more workflow mobilisation and growing awareness in enterprises.

Providing a perspective on the factors driving the mobility market, insights into various ecosystem participants, and the impact of BYOD, Ms. Thejaswi Parameshwaran, Program Manager, ICT Practice, Frost & Sullivan said, “BYOD is changing the dynamics of the Indian workplace as increasing number of employees seek convergence of their personal and professional lives. The benefits of adopting BYOD by enterprises include employee satisfaction and motivation, at the same time its flipside includes security dilution, data leakage, and minimal device control and management costs.”

Frost & Sullivan believes that an integrated end–to-end approach will be key to move forward, with end users and mobility service providers collaborating and becoming strategic partners. This would create a conducive environment enabling organisations to prepare for the next wave of BYOD.