Indians shine at Subway global challenge

Wednesday, 21 May 2014 10:56 administrator

Subway logoWorld’s Largest Restaurant Chain Encourages Young Entrepreneurs in 100 Countries.


New Delhi. Three Indians have grabbed top positions in an online contest, Build Your Own Virtual Subway Global Challenge, recently launched by the Subway restaurant chain across 100 countries.

The winners include Vidhi Vankani (West Bengal), Damar Dhaval Naresh (Gujarat) and Nithyanandam Yuvaraj Dinesh Babu (originally from New Delhi but now in Singapore). All of them made it to the top after battling six rounds of building a virtual Subway store and thereby creatively promoting the business to build sales of the restaurant.

Two of the top three winners visited Subway headquarters in the US, on May 05, 2014, for a VIP tour and to meet with various departments, from store design to global marketing, to present their winning ideas.

The purpose of the challenge was to enable players to build, train, operate and promote their own virtual Subway restaurants as a way to learn business development and entrepreneurial skills. Notably five out of top ten finalists are of Indian origin.

“The Global Challenge is the most widely distributed global online competition and allows aspiring entrepreneurs to compete against their peers in over 100 countries,” said Don Fertman, Chief Development Officer for the Subway chain.