Swachh Bharat Abhiyan to connect citizens for the cause of cleanliness

Monday, 13 October 2014 11:49 administrator

swachh bharat abhiyanMore than 170,000 citizens already committed to the mission via Ministry of Urban Development’s Swachh Bharat local circles.


New Delhi. LocalCircles (www.localcircles.com), a community social media platform has recently announced a partnership with the Ministry of Urban Development to build online citizen communities for the Swachh Bharat Abhiyan at the National level and for urban neighborhoods and constituencies across India.

This initiative, first of its kind in the world, will connect local residents in urban constituencies and neighborhoods with each other enabling them to easily come together, exchange ideas on cleanliness, action them by organising clean up drives in their neighborhoods, share pictures of the collective effort, engage with the elected local representatives and contribute to the Swachh Bharat Abhiyan. The national circle will enable citizens to know about the best practices, share them and give collective inputs on cleanliness and sanitation to the Ministry of Urban Development on an ongoing basis.

“This is a great example of citizen communities and technology coming together for the important cause of Swachh Bharat and I am pleased to announce this initiative to engage citizens in the Abhiyan”, said Venkaiah Naidu, Minister for Urban Development, Government of India.  “We will also invite the elected representatives to join their local constituency circle and participate with citizens in the mission of Swachh Bharat making it a true partnership between Citizens and Government”, Naidu continued.

All citizens of India committed to the cause of cleaning their neighborhood and city are invited to join the Swachh Bharat circle by going to http://www.localcircles.com and use INVITE code – SWACHHBHARAT.